What is a corporate video and how does it help a company?

A corporate video is more than a general company introduction. It should quickly explain who the company is, what problem it solves and why the audience should trust it. Common formats include company profiles, process films, customer stories, employer branding and expert interviews. Duration depends on the platform: 60–120 seconds may be enough for a website, while social media requires shorter adaptations. The script should be built around the audience's question rather than an attempt to include every company fact. A clear message, real processes, people and proof make the film more convincing. Media7 manages research, scripting, interviews, production and post-production as one connected workflow.