How to turn one shoot day into 10 content formats

A separate shoot for every platform burns budget. The smarter method is to capture interview, B-roll and product frames so that ten files can be cut later. That is not “make the same film vertical”. It is planning the crop before the shoot.

The conversation can be 16:9, but leave space around the face for a vertical crop. B-roll: hands, rooms, details, reactions, in clean five-to-seven-second shots. Logo and product must still read in both orientations.

1. A 60–90 second website hero.

2. A 15-second pre-roll or story ad.

3. A 30–45 second Reels/TikTok cut.

4. An 8–12 second hook.

5. A 2–4 minute YouTube explainer.

6. Five stills for a carousel.

7. A subtitled square cut for LinkedIn.

8. A 20-second internal clip for sales.

9. A silent version with captions.

10. A background loop for events or a booth.

Grade a long master first, then cut down. Doing it backwards means matching colour ten times. Captions are mandatory on vertical cuts; many people watch without sound.

Do not rotate the same 60 seconds onto every platform. The first three seconds, type size and CTA change by channel. Media7 puts this ten-item list in the brief so the crew does not leave saying “we needed one more shot”.