Product video
Product video production
From Baku, Azerbaijan, we show how your product looks, works and why it's worth choosing — in a short, clear, sales-focused video.
Parent service: Video production and filming
Approach
Production focused on results
Unlike a static presentation, product video explains scale, motion, usage and detail at the same time. We build the concept around the product's key selling point and the platform it will run on.
We work with controlled studio lighting, macro shots, moving camera, stop-motion or lifestyle usage scenes. A single shoot can produce different lengths for advertising, the product page and social media.
What's included
Planned filming, clear delivery
Concept built on the product's core benefit
Studio or lifestyle video shoot
Macro, detail and in-use shots
Advertising and social platform versions
Who is this for?
- Brands launching a new product
- E-commerce and DTC businesses
- Companies running social media advertising
Our process
From brief to final delivery
- 01
Message
We select the product's key benefit and the details the viewer needs to see.
- 02
Visual structure
Background, props, lighting, camera movement and usage scenes are planned.
- 03
Versioning
Different lengths and aspect ratios are produced from the main edit for advertising.
Examples & insights
See our work before you decide
See our approach in portfolio projects, and read practical breakdowns of production and content on the Media7 blog.
Frequently asked questions
Frequently asked questions — Product video production
How long should a product video be?
Social ads work well at 6–30 seconds, while a product explainer can run longer. Length is chosen based on the message and platform.
Do you provide models and props?
Depending on the project, we can arrange models, stylists, props and location.
Is vertical video shot separately?
Where vertical use is important, we plan composition for a 9:16 format during the shoot itself.
Useful materials
Practical articles about this service
29 August 2026 · 3 min read
Building an SKU and angle list for a product photo shoot
A catalogue shoot starts with a spreadsheet, not a camera: SKU list, base angle set, detail frames, sample prep and a realistic daily rate.
Read article
26 August 2026 · 3 min read
Marketplace product image sizes and a quality checklist
On a marketplace an image is a technical requirement, not decoration. Size, ratio, background, hero frame, gallery order, colour and an upload checklist.
Read article
14 August 2026 · 2 min read
What is product photography and how to plan it for e-commerce
How to plan product photography for catalogues, marketplaces and ads: SKUs, angles, lighting and retouching.
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