Blog
Insights on content production, visual communication, advertising and emerging creative technologies.
What is a same-day edit and which events need one
A same-day edit is a highlight shown the same evening. When you need one, and what it takes.
The right time of day for interior and architecture photography
How daylight, golden hour and practical lighting work together in interior and architecture photography.
An organiser checklist for event video production
Twelve points to agree before filming a conference, opening or corporate event: stage, sound, access and shot list.
What is product photography and how to plan it for e-commerce
How to plan product photography for catalogues, marketplaces and ads: SKUs, angles, lighting and retouching.
How to prepare for a professional photo shoot
A practical checklist before a professional photo shoot: purpose, wardrobe, location, lighting and delivery formats for business use.
Key principles of factory and industrial video production
Key principles of factory and industrial video production A practical guide to planning, creative direction, production, editing and performance measurement.
What is a brand film and how is it different from a regular ad?
What is a brand film and how is it different from a regular ad? A practical guide to planning, creative direction, production, editing and performance measurement.
How to ensure sound quality in video production
How to ensure sound quality in video production A practical guide to planning, creative direction, production, editing and performance measurement.
How are construction projects filmed?
How are construction projects filmed? A practical guide to planning, creative direction, production, editing and performance measurement.
How to create video content for a restaurant
How to create video content for a restaurant A practical guide to planning, creative direction, production, editing and performance measurement.
How does a hotel promotional film influence sales?
How does a hotel promotional film influence sales? A practical guide to planning, creative direction, production, editing and performance measurement.
What should be considered when creating a YouTube ad?
What should be considered when creating a YouTube ad? A practical guide to planning, creative direction, production, editing and performance measurement.